With Netflix launch looming, Presto adds iOS, Android smartphone capability

Australian SVOD service Presto is making a move to corral younger subscribers, making the streaming service available on mobile devices.

The joint venture between Foxtel and Seven West Media (pending ACCC approval) already has been available on tablets – it rolled out Android tablet support in January — but is expanding to smartphones using iOS and Android operating systems.

Both its movie service and TV will be available on select iPhones and Android handsets.

iPhone 5C, 5S, 6 and 6 Plus users can download the Presto app for free from Apple’s App Store. Owners of Owners of select Android devices from Samsung, HTC, LG, Sony and ZTE can download the Presto app from the Google Play Store or Samsung App Store.

The service costs $9.99 per month to subscribe to either Presto TV or Presto Movies; the two services can be bundled for $14.99 a month (the Presto Entertainment bundle) with no ongoing commitment.

“It’s been just over a month since Presto TV landed on Android tablets and with today’s announcement, we’ve massively increased the number of devices you can use to enjoy Presto,” said Shaun James, Director of Presto and On Demand. “Presto remains committed to ensuring users can access its online streaming service on as many devices as possible and we expect to make further announcements on even more devices soon.”

The move comes just about a month before Netflix – which will be available on any screen – is scheduled to wash up on the shores of Australia and New Zealand, the U.S. company’s first international market as of 2015 (of course, it’s estimated some 200,000 users already get the American version of Netflix using VPNs).

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn