With Google’s help, Latvian wireless carrier launching OTT TV service

Google is partnering with Latvian mobile network operator Latvijas Mobilais Telefons (LMT) to launch an OTT TV service to complement its 4G mobile offering.

The service, called LMT Majas Televizija (LMT Home TV), will begin a trial service next month. If successful it will be rolled-out in the second half of 2016.

“With the help of the high-speed 4G Internet, LMT Majas Televizija provides the opportunity to make Latvian-produced content available in many remote regions of Latvia where it is currently unavailable due to technical limitations,” Juris Binde, president of the TeliaSonera subsidiary, told local media.

LMT said the service would provide a mix of local and international TV channels, along with a range of Google Play apps. LMT will stream live broadcasts over its mobile network to home Internet users. The trial will offer the service to a limited number of LMT customers across the country in areas with adequate 4G network availability.

Binde said LMRT would allow users to create personalized selections of applications and TV channels. The service will be available to the operator’s 4G subscribers.

LMT was the first carrier in Latvia to offer a commercial 4G/LTE service. TeliaSonera also operated 4G in Sweden, Norway, Finland, Denmark, Estonia, and Lithuania.

LMT is the largest mobile operator in Latvia, and offers mobile broadband with speeds of up to 100 Mbps.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn