With eye on growing customer base, Euronews expands in Sub-Saharan Africa

Pay-TV households in Sub-Saharan Africa are expected to more than double by 2020, making the region a potential cashbox for content owners.

With that potential in mind, European-based multilingual channel Euronews says it has launched a Portuguese-language channel that’s being distributed on DStv Africa on its digital terrestrial (DTT) platform GoTV+, in Mozambique. It also plans to add a channel to Euronews Portuguese for its satellite customers in Mozambique and Angola.

Euronews also will be available in West Africa and Central Africa through Ouest TV, a Senegalese news channel that will rebroadcast programs from Euronews French to the 24 countries it serves.

Sub-Saharan viewers can now see Euronews in seven languages (English, French, German, Italian, Portuguese, Russian and Spanish).

“Africa has been a key focus of our development for many years,” said Arnaud Verlhac, director of international distribution with Euronews. “Currently, 18 million viewers in Sub-Saharan Africa receive Euronews, and, as we prepare for the launch of its sister channel, Africanews, our strengthened relations with the biggest TV operators on the continent is a very positive sign for our development in the future.”

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn