Lost in the detritus of CES last week was a report from TiVo that showed a pretty significant bump in the amount of streaming it’s seeing on its DVRs.
TiVo said Sundays – surprisingly — are the most popular day of the week to stream video to a mobile device, and said dramatic programming is the most watched genre and tagged “The Walking Dead” as the primetime show most streamed to second screen devices (hmmm, could that be a Millennial bulge?).
TiVo also said total monthly streaming minutes per user increased some 32% from July to November, and said sessions also increased 22% to 19.4 from 15.9. Both those numbers, however, likely are an example of soft summer programming more than just an increase in streaming.
TiVo said streaming activity peaked just prior to Thanksgiving and said weekends, especially Sundays, were bust times for streaming. About 25% of the streaming TiVo tracked was to out-of-home devices, 84% of that chunk was loaded to mobile devices and played offline.
TiVo said more than 30% of users stream to multiple devices.
NFL football (No. 1) and college football (No. 3) bookended “The Walking Dead,” (No. 2) as most popular streamed shows. “The Big Bang Theory” and “The Voice” rounded out the Top. 5.
TiVo last week also announced the general availability of its OTA DVR in the United States following its limited trials last autumn.
TiVo is positioning the DVR as yet another alternative for cord cutters and cord shavers.
The device can record up to 75 hours of HD content – up to four shows at once – from an HD antenna, and content from SVOD video services like Netflix, Hulu, Amazon Instant Video and YouTube, among others.
The catch? The device is $50, and requires an additional $14.99 monthly subscription fee.