video analytics Archives

LATEST NEWS

[ March 2, 2021 ] In US, 12M cut broadband cord; Trick or trend? Time will tell Mobile
[ February 23, 2021 ] Report: North American cord-cutting to slow… sorta Pay TV
[ October 14, 2020 ] Pay-TV cord cutting to see huge growth in US as most homes pay-TV free by 2025 Pay TV
[ October 14, 2020 ] Why Netflix is ending its free trial (And why other SVOD services shouldn’t) SVOD
[ October 13, 2020 ] Study: US AVOD viewers older, more economically challenged; but SVOD, AVOD can coexist Advertising

Nielsen to measure in-home consumption of SVOD services

November 19, 2014 Jim O’Neill

Oft-criticized Nielsen will next month begin measuring viewership on subscription video on demand (SVOD) service, peeking behind what has, so far, been a curtain of secrecy and self-reporting for service such as Netflix and Amazon Read More

Ad platform Extreme Reach acquires BrandAds

May 6, 2014 Jim O’Neill

Video ad platform Extreme Reach has completed its acquisition of video ad intelligence company BrandAds, which provides a third-party video analytics solution to brand marketers. Extreme Reach said the acquisition will provide digital video insights Read More