Major League Baseball is struggling with ratings and attendance. It’s hoping that putting more games online, being social, and making changes at its ballparks will draw more fans – especially Millennials.
With teenagers leaving Facebook for Snapchat, Instagram and YouTube should content owners do the same? Pew Research this week reported that 51% of teens 13-17 say they use Facebook, a significant decline from the 71% who said they used it in 2015. Read More
Competition in Ireland’s mobile phone market is heating up and operator Eir is looking at social media – which includes, of course, video – as a principle battleground. The service provider is offering users unlimited Read More
Twitter, which earlier this year struck a deal to stream NFL Thursday Night Football games, is continuing to refine its own video game, this week announcing it would allow users to tweet 140-second-long videos, up Read More
Facebook is offering former clients of its now-closed LiveRail programmatic ad tech platform the option of riding on an abbreviated version of the platform, but that still means publishers will need to come up with Read More
Facebook, looking to leverage its strong ties with Millennials using mobile devices, Sunday introduced a quad-play of new advertising products that it hopes will convince brands spending on TV ads to move some of that Read More
More than half (57%) of Mexico’s 20-30 year olds are smartphone users, according to a new report, and nearly all of them (96%) use social networks and instant messaging apps (95%). The Competitive Intelligence Unit, Read More
Nearly half (49%) of U.S. Hispanic consumers use mobile devices for local shopping, compared to just 32% of non-Hispanics, a new study says. Of those mobile shoppers, more than half (53%) use tablets daily for Read More