Following in the footsteps of an increasing number of brands, Heineken says its 2015 digital ad spend will increase to 30% of its total budget this year, up from 20% in 2014. And, the importer Read More
The emergence and rapid evolution of programmatic advertising in the TV and online video industry has prompted Nielsen to acquire data management tech platform eXelate, The deal, estimated at $200 million, gives Nielsen a tool Read More
Don’t look now, but the Barbarians truly are at the gate: Cox Media is partnering with TubeMogul in a deal that helps brands and agencies one-stop shop for linear TV ads and online video ads. Read More
Programmatic advertising has steadily gained traction in the market, but a decision by drug company Zicam may give it the shot in the arm it needs to break out. The cold-remedy company this year has Read More
ABC, which already has been dipping its toe into programmatic ad tech, dove in a little deeper this week, hiring former Videology VP Mike Dean as VP of programmatic and data-driven sales. The newly created Read More
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