A new report from BIA/Kelsey forecasts that about 2% of the local spot television market (estimated to be worth $21.9 billion) will trade programmatically in 2016, but goes on to say that the market could Read More
U.S. programmatic TV ad spending is forecast to grow more than 14X between 2015 and 2018, reaching $4.43 billion compared to $310 million in 2015. The forecast, from eMarketer, shows programmatic ad spend increasing from Read More
PricewaterhouseCoopers’ (PwC) 17th annual Global Entertainment and Media Outlook 2016-2020 said Japan’s increasingly automated media buying is helping to grow ad spend, noting that strong demand for programmatic technology from premium publishers will help push Read More
Is 2017 the year programmatic advertising takes off? No doubt, Tim Barnes, chief product officer of AudienceScience told The Drum. “Next year will truly be the year where we are starting to see a lot Read More
Nearly half (48%) of Australian marketing execs say they use programmatic buying, helping to push the APAC region’s programmatic use to 41%. Just trailing, at 46%, are advertising execs in Japan and Singapore. Forrester Consulting Read More
Recent research released by Integral Ad Science said programmatic ad fraud was down nearly 21% in Q4 2015 compared to a year ago, with viewability for ads up nearly 21% quarter-over-quarter. It was the fifth Read More
As online video consumption continues to grow, advertising agencies are looking for new ways to use its popularity and are moving ad spend from traditional outlets to digital media, increasingly using programmatic ad tech to Read More
Comcast reportedly has acquired French ad video tech company StickyAds.tv, in a deal that published reports say is worth at least $100 million. StickyAds.tv is a supply side platform that Recode reported will become part Read More
AOL is partnering with Omnicrom to roll out a self-serve programmatic TV buying module, an extension of its TV managed module that launched in 2014, that gives brands a DIY option for purchasing national ads Read More
SVOD service Hulu has signed a wide-ranging content deal with Time Warner subsidiary Warner Bros. Domestic Television Distribution, giving it exclusive streaming rights to a pair of new shows, NBC’s Blindspot and Fox’s Lucifer. Episodes Read More
© 2020 Brightcove Inc. All rights reserved. | Privacy | Terms & Conditions