U.S. programmatic TV ad spending is forecast to grow more than 14X between 2015 and 2018, reaching $4.43 billion compared to $310 million in 2015. The forecast, from eMarketer, shows programmatic ad spend increasing from Read More
Late last week, rumors emerged that Hulu was considering adding an ad-free option to its streaming service. The Wall Street Journal, citing unnamed sources, said Hulu could debut the service later this fall, with a Read More
Change continues to roil the U.S. advertising industry as a new report from Kantar Media this week said ad expenditures among the Top 10 ad-spending companies was down nearly 11% in the first quarter and Read More
Online video continues to see major gains among American viewers with the number of videos viewed growing to 49.2 billion in February, a 49% jump from 2013, and a 75% increase over the same period Read More
© 2020 Brightcove Inc. All rights reserved. | Privacy | Terms & Conditions