Consumers in APAC watch more than 1.6 hours of online video content daily, nearly matching the 2.0 hours of traditional TV they consume daily, a new report says. And, according to Kantar TNS’s Connected Life Read More
Publishers are losing nearly 10% of their digital ad revenue – some $27 billion by 2020 — to ad blockers, a new study says, creating a demand for new strategies to counter an evolving ad Read More
Global programmatic advertising spending could grow at a CAGR of 20.56% during the period 2016-2020, as rising disposable income and Internet penetration in APAC and South America fuel two of the fastest growing markets for Read More
Forget about the Detroit Lions and their five losses to start the NFL season, TV execs are worried they may be on the same streak as TV viewing this fall season has dropped nearly 12% Read More
Nearly nine in 10 media planners (86%) say they expect mobile’s share of advertising to increase over the next three years, with a nearly equal number (88%) saying they are buying programmatically for all brands Read More
There’s a steadily growing investment in mobile programmatic advertising globally, and the Americas are leading the way. Some 63% of programmatic buyers are located in the Americas, with 26% in EMEA and 11% in APAC. Read More
Ad blocking has become a growing problem, with some European publishers seeing more than one-third of their ads being blocked. Dublin-based PageFair, which advises publishers how many visitors are blocking their ads, said more than Read More
There’s no question that the 197 slides that were part of Mary Meeker’s Annual Internet Trends Report Wednesday demanded attention, but several of them helped focus the discussion about digital media consumption and especially mobile Read More
YouTube has made it into the mainstream… at least in Germany where television research working group AGF says it will begin including data from YouTube in its figures. AGF said it will be able to Read More
It’s been just over a year since Icelandic sister stations Bravo and Mikligarður launched with broadcast and online video programming aimed primarily at Gen X female viewers. And, sadly, it’s been just eight months since Read More
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