If more than one-half of free trials to OTT streaming services convert to full paid subscriptions, why is Netflix ending its free trial program? Parks Associates research show that 58% of consumers who trial an Read More
Almost 20% of U.S. internet users watch AVOD (ad-supported video on-demand, a new report says, as those services continue to build their program catalogs, some with more available content than Netflix. But, the report found, Read More
Big name executives. Big stars. Big advertising commitments. Big hype. Quibi’s future looked bright when it rolled out, topping Apple’s App Store at No. 4 on its April 6 launch day. But subscribers, downloads and Read More
Despite a rise in the number of subscribers globally, pay-TV revenue in the 10 largest markets are expected to decline 25% between 2019 and 2025 as cord cutting continued to increase and consumers looked to Read More
The COVID-19 pandemic is helping to provide a significant boost to the global OTT market with a new report saying one-year revenue growth could top 55% – to $161.4 billion in 2020 from $104.1 billion Read More
Booming growth of subscription video on-demand (SVOD) services during the COVID-19 pandemic will help double online TV and movie OTT revenue to more than $167 billion in 2025, according to new research. That’s up from Read More
Note to self: Beware forecasters who say Netflix’s 15.77 million new subscribers in the quarter is a bad thing. Or say it’s never going to happen again. And, really, don’t listen when they sing their Read More
I’ve said this before, but it bears repeating: Today’s consumers increasingly value flexibility, control and content when it comes to home entertainment. Making it easy for them to churn – to subscribe and unsubscribe – Read More
Have you tried Quibi, the mobile-only streaming play that just launched? I’m two days into my 90-day free trial and, alas, the likelihood of me paying for Day 91 is, well, slim and none… unless Read More
Subscription video-on-demand (SVOD) services and ad-supported video (AVOD) services are expected to combine to drive global OTT revenue past $200 billion by mid-decade. Nearly all of that, 90%, will be subscription and advertising revenue, said Read More
© 2020 Brightcove Inc. All rights reserved. | Privacy | Terms & Conditions