Everyone watches online video the same way, right? Nope. Our Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes radically different – viewer profile Read More
This is the final installment in a series looking at the industry trends that came out of IBC. Part 1 looked at how over-the-top services have been embraced by virtually all players in the industry Read More
Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a Read More
We may all believe that there’s no such thing as a free lunch, but consumers don’t appear to be quite willing to give up on the notion. A new report says that a majority of Read More
Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to Read More
Publishers are losing nearly 10% of their digital ad revenue – some $27 billion by 2020 — to ad blockers, a new study says, creating a demand for new strategies to counter an evolving ad Read More
Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but Read More
Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy — that measures marketing effectiveness and Read More
Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut Read More
The recipe for a successful – or at least a popular – over-the-top (OTT) or subscription video on-demand (SVOD) is a relatively simple one: Know your audience. Know what content they want to watch. Make Read More
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