Streaming Media West offers tech insights, LHLS keynote from Apple

Streaming Media West Apple LHLS

Heading to Streaming Media West? The show this year has a good balance of business focused sessions and technical sessions covering almost everything from a business model and use case perspective. 

OTT, of course, features heavily but eSports and Enterprise/Corporate Communications also have sessions.

The keynotes commit the time to the most interesting use cases in streaming today — like live sports — and recruit a good cross section from brands like NASCAR and the WWE to discuss it.  That’s an example of one of the more business-oriented keynotes.

Apple LHLS featured in Streaming Media West Keynote

But there’s a more technical closing keynote on the agenda as well from Apple — which rarely presents at general industry conferences. The company will be talking about its LHLS (low latency HLS) spec that is expected to decrease latency to less than two seconds over public networks at scale. While HLS — which has been around since 2009 — has helped mature the quality of the streaming revolution by reducing buffering dramatically, reducing cost of delivery and scaling well.

But its latency issues made it problematic for anyone looking to stream live event, producing delays of as much as 90 seconds.

LHLS is designed to eliminate that and make streaming competitive with broadcast in terms of latency.

Plenty of tech news from creators

The show overall maintains the balance of business and technical but even the more business sessions feature technical leaders like EVP of Direct to Consumer Technology Jason Press of WarnerMedia who will talk about HBO Max in a session called “Building Services Viewers Want.”

The technical topics of the day that you’d expect to see panels on include state of the state type sessions on CMAF, DRM, CDNs, low latency and encoding.  While some of these topics seem to repeat show after show, there are always advances worth learning about to drive efficiencies and cost savings out of our workflows while delivering increasingly high-quality user experiences.

Brightcove’s Technology Fellow and Head of Research, Yuriy Reznik will be speaking on Customizing Encoding, Packaging and DRM and Open Source Streaming and Brightcove’s Steve Green will be part of the IABM’s summit on Monday afternoon, also at the Westin Bonaventure –