Sling TV adds channels, Apple TV

Busy day in Sling TV-land where the skinny bundle of Internet TV channels rolled out four announcements (and added some bulk in the process).

The OTT play from Dish Network now is available on 4th-Gen Apple TV, with all of its iterations – single-stream, beta multi-stream, Sling Latino and Sling International offerings – available to Sling TV subscribers via the app from Apple’s App Store.

 “Apple TV is our most requested platform, and we’re excited to finally bring Sling TV to Apple TV today,” said Roger Lynch, CEO of Sling TV. “Incorporating Apple TV innovations like touch with the Siri Remote will enable Sling TV’s new UI to deliver the highly polished experience Apple fans have come to expect.”

Sling is offering new customers who pay for three months of the service a 32GB Apple TV for $89

Sling TV also deployed its new UI for Apple TV, offering a more customized viewing experience and improved content discovery.

The initial iteration, “My TV,” allows customers to select their favorite channels, resume watching where they left off on select programs and set favorite shows and movies for one-click access. It also improves navigation and the ability to easily access content based on genres.

The skinny bundle, meanwhile, becomes a little bigger with the addition of a dozen Viacom channels including: Comedy Central, BET, Spike, MTV, Nick Jr., VH1 and more, all of which are available on Sling TV’s single-stream and new multi-stream service. Sling TV also added new “plus” channels from Viacom  –   “Comedy Plus Extra” and “Lifestyle Plus Extra” now available for $5 more per month – and also expanded its “Kids Extra” add on with three additional Viacom Channels.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn