Samsung deploys OTT play in Brazil with eye on Latin American expansion

Samsung has rolled out an on-demand, over-the-top video product in the Brazilian market that’s looking to “revolutionize the digital experience.”

The service, called “Moony,” launched today, but was announced last week at the Rio Content Market and has been available in beta form since June.

The CE manufacturer said it intends to make Moony available throughout Latin America.

Moony meets a growing demand for on-demand video, with the “advantage of having unique content selected by public profile,” said Marcelo Mattar, Samsung’s videos and sports manager.

The service offers some 30 channels available at launch, including movie classics, sports and children’s content. Samsung said 15 more channels soon will be deployed.

Moony eventually will come in three flavors, with three distinct catalogs: free, subscription video on demand (SVOD) play and Pay Per View (PPV).

Interestingly, it’s the content owner that decides what bucket to place the content in, said Mattar.

“The content’s owner decides the model, if they are going to charge a subscription, offer it for free or charge for each content”, he said.

Moony uses Brazilian company Samba Tech’s technology.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn