Roku SEC filing shows new $25 million funding round

Earlier this month, BSkyB filed papers that it had invested an additional $700,000 in streaming media STB company Roku… turns out that was just the tip of a pretty big investment round for the month by the Saratoga, Calif.-based company.

In papers just released today, Roku acknowledges it raised $25 million in its latest round, but doesn’t disclose the multiple investors who took part.

There’s no earmark on the round at to what the cash will be used for, but the BSkyB filing simply called it “additional growth capitol.”

To date, Roku has raised about $153 million in eight rounds.

Here’s a link to the latest filing with the SEC.

Roku founder Anthony Wood, speaking at a recent conference, said the company believed its STB was an ideal mate for pay-TV operators, calling it “your future TV’s operating system.”

Roku supplies a white-labeled box to BSkyB for its online Now TV service and also has a deal with TimeWarner Cable, and is licensing a Roku app to Chinese Smart TV vendors TCL and Hisense.

Apple, meanwhile, in March said it’s sold about 20 million units of its Apple TV, and, during its annual shareholder meeting in March, said it’s seen big benefits in its iTunes store as a result.

NPD Group said the market in the United States saw six million households add a streaming media device like Roku, Google’s Chromecast or Apple TV in the second quarter. It said Apple TV and Roku, with 39% and 28% of the market share respectively, are the No. 1 and No. 2 sellers in the market.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn