Report: Percentage of online video buffering decreasing

Buffering — the bane of online video consumers — of all types of online video decreased from nearly 40% in 2012 to just more than 26% in 2013, a new report says; but the rate of improvement for video delivery may not be keeping pace with the expectations of consumers.

The report, from video optimization firm Conviva, also found that delivery of low-resolution video has improved, with about 43% (down from 63%) of videos delivered were of inferior quality.

Viewers who experience difficulty with streams of live television were among the least forgiving of online video viewers. When a live stream buffers, viewing time drops from more than 40 minutes in HD to just one minute.

Live TV and sports – especially viewed on mobile devices – is an increasing driver of online video uptake. Our Q4 2013 Global Video Index (download a free copy of the report here), for example, found an increasing number of consumers engaging with live sports, live linear TV and a massive library of short and long form video, from free to premium, on hundreds of different mobile devices.

According to out Q4 Global Video Index the share of time spent watching videos on tablets and mobile devices increased 719% from Q4 2011 through the close of 2013. In 2012 alone it was up 160%.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn