The number of devices connected to the Internet and capable of delivering apps to TV screens is expected to grow 59% by 2019, totaling more than 238 million devices. Connected TVs are forecast to drive 45 percent of the growth over the coming four years, while less expensive, content-heavy streaming media players are projected to drive 35 percent growth.
NPD Connected Intelligence Connected Home Forecast reported that in 2016 and through the remainder of the forecast period streaming media devices from industry leaders such as Google, Roku, Amazon and Apple to be in more homes than any other connected TV device. NPD said it expects 43% of U.S. Internet homes will own at least one streaming media player by the end of 2019.
Roku and (Google) Chromecast are expected to take advantage of the growth in connected TV sales as well, with more than 10 TV manufacturers opting to partner with Roku and Chromecast, as opposed to manage their own app eco-system.