The number of broadband-only homes in the United States is increasing at an accelerating rate, a recent report says, with nearly 10.7 million U.S. homes getting Internet and no pay-TV service in Q3 2014.
That’s up 9% since 2013, when the number stood at 9.8 million homes. In 2012, only 9.2 million homes were broadband only.
SNL Kagan said its data suggests more households are “eschewing legacy multichannel offerings” as more attention is paid to online video.
The numbers don’t include homes that only get wireless broadband.
Earlier studies have pointed to flat pay-TV subscriptions, despite increasing household formation in the U.S., highlighting reduced pay-TV penetration.
The trend, says SNL Kagan, “illustrates a modest impact from cord cutting, suggesting instead that cord-never inclinations are taking hold.”
That’s one big reason programmers like CBS and HBO have announced new direct-to-consumer products, which they also hope will mitigate slipping ratings.