Data from Brightcove’s Q2 2019 Global Video Index (you can download the full report here) shows that worldwide mobile video traffic more than doubled Y/Y, with mobile devices seeing slightly more than 53% of all video starts compared to 47% on computers.
That’s a flip from a year ago, when computers held a 54% to 46% edge over mobile devices.
The change has been driven by several factors:
- Content creators and distributors are making more of their assets – especially premium assets like live sports – available over-the-top to all devices;
- The price of data on mobile phones continues to decline in most of the world, even as prices for smartphones moderate; and,
- In emerging markets where inexpensive Chinese smartphones are increasingly available.
Changing mobile demographics drive growth
But the biggest change, I think, is not the democratization of screens, but the willingness of users outside Gen Edge and Millennials demographics, to watch video on mobile devices outside of the home as their primary screen on the go, as well as at home – as alternative or secondary screens.
- RELATED: Two-thirds of consumers in a recent study say they have live streamed content
- RELATED: 37% of Americans say they go online primarily using a smartphone
Every region in the world – with the exception of North America – showed double-digit growth in mobile share. The Middle East/Africa was up 43%, the biggest increase. Latin America was up 27% and Japan/Korea was up 26%.
In APAC, the increase was “only” 11%, but that’s because mobile starts make up fully 84% of all video starts.
The Q3 Video Index, I’m sure will show even higher growth as the premium content flood continues and more live sports – perhaps the killer app for smartphones – become OTT stalwarts.
For more, download the Q2 2019 Global Video Index. Later this month, join me for a webinar where we’ll drill deeper into the report (link coming soon).