Just more than a year after its launch, PCCW Media’s OTT video service, Viu, has rolled out in the Philippines.
The ad-supported service originally launched in Hong Kong in October 2015, and has since deployed in Singapore, Malaysia, Indonesia and India.
In addition to allowing users access to ad-supported streaming content, the service also will allow Philippine customers to download some content to mobile and connected dev ices for offline viewing.
Nearly half of consumer in the Philippines watch VOD content daily, Nielsen says, with 82% of viewers saying they binge.
“Viu’s download feature is particularly suited for the Philippine market, enabling users to view content offline by downloading to mobile and connected devices with a convenient and hassle free experience,” said Janice Lee, MD of PCCW Media Group. “We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”
PCCW said Viu had more than 218 million video views in the third quarter of 2016, doubling its Q2 number. The telecom also claims that users consume about 1.2 hours of VOD daily, and about 12 videos are viewed by each user every week.
It claims more than four million unique users.
Viu gives users access to a content from the top four Korean broadcasters (SBS, KBS, MBC, CJ E&M), as well as Japanese, Malaysian, Indonesian, Chinese, Taiwanese, Hollywood and the recently-added Thai content to satisfy preferences of local viewers in different markets.
Viu also produces K1 Headlines, offering Korean lifestyle, entertainment and celebrity bite-sized news exclusively provided by Korean entertainment site Dispatch.
A recent report from Pyramid Research estimated that revenue from OTT in emerging markets, including Indonesia and the Philippines is expected to grow to $19 billion by 2019.