OTT is the new normal in the broadcast industry

The State of the Broadcast Industry 2017 report underscores the fact that OTT is a central part of the broadcast experience today and will be even more so in the coming years.

OTT video has not only been welcomed into the industry fold but is now driving mainstream broadcast strategies. Its hold on cord cutters and its radical influence on technology, programming and advertising shifts is certain; it can no longer be ignored. OTT now shapes how we all think of “TV,” how the world consumes it and how broadcasters produce, distribute and monetize it.

Data from the Ericsson Consumer Lab’s TV and Media 2016 report shows that the average consumer worldwide is now watching 1.5 hours more video weekly than they did four years ago, due to the rapid rise of mobile video viewing which is offsetting declines in traditional linear TV viewing time.

Among the State of the Broadcast Industry 2017 report takeaways: In the coming year, OTT will expand globally, 4K TV, connected TV and broadband penetration increases will enhance viewing options, VR, AR and 360-degree experiences will increase, original content production and live streaming booms will impact how content comes to market, and data-driven advertising will further evolve.

Many OTT video iterations are sure to come this year for consumers, industry players, technology companies, creators and advertisers.

Welcome to your new normal.

For more insights, see the full report here.