NAB 2018 was all about content

AR, VR, ML, AI, HDR and UHD (not to mention ATSC 3.0). The NAB Show this year was an alphabet soup of technology that spelled out one word: C-O-N-T-E-N-T.

Content took center stage at the show, with broadcasters, studios, content owners and aggregators all looking to technology to bring content home, literally. The 2018 show, more so than many recent editions, celebrated content’s new direction: Over-the-top.

While many panels were focused on broadcasting’s ATSC 3.0, the fact that the technology is still a ways off – and its true attributes still to be delineated – made it an interesting talking point, but not the answer to broadcaster’s concerns about losing viewers to OTT.

In panel after panel, and at booth after booth, the next generation of OTT technology made it apparent that online delivery of content quickly has moved to the head of the class.

You can find out other trends and highlights in the NAB 2018 Wrap Up.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn