More content for Sling TV as it adds IFC, Sundance and EPIX to mix

Dish Network continues to add content to its Sling TV OTT play, today announcing it has signed a deal to add IFC, Sundance and EPIX.

IFC will be added to the basic $20 “Best of Live TV” package. Sling TV also recently added AMC Network, and said as part of that deal it got the programming rights for BBC America, BBC World News and WE tv, which are expected to be added in coming weeks.

The basic package already included ESPN, ESPN2, AMC, TNT, TBS, Food Network, HGTV, Travel Channel, IFC, El Rey, Adult Swim, Cartoon Network, ABC Family, Disney Channel, CNN and Galavision. This package additionally features access to WatchESPN, including ESPN3.

Sundance and EPIX movie channels will make up the initial core of the new $5 a month add-on “Hollywood Extra.”

Hollywood Extra will include a replay feature that gives customers the ability to watch up to seven days of previously-aired content without a DVR.

Dish said VOD content from AMC, IFC and SundanceTV will be coming soon; an additional 2,000 movie and entertainment titles from EPIX also will land soon.

Sling TV also offers a number of other $5 “packs,” including “Sports Extra,” “Kids Extra,” “News & Info Extra.”

The service, which launched Feb. 9, is ostensibly targeted at cord nevers and cord-cutters, but potentially could appeal to a significantly broader audience.

Dish Chairman Charlie Ergen has said Sling TV is a major piece of its mobile strategy, which he sees as the company’s natural path to growth.

Sling TV, he said, “is part of a strategy to take content to a more mobile basis, to more wireless basis, because that’s the way the next generation is going to watch television.”No numbers yet on how uptake of Sling TV has been, but reviews generally have been glowing.

Upcoming, of course, is March Madness, the NCAA Division I Men’s Basketball Championship, and Sling TV likely will be tested heavily. Turner Sports’ TBS, truTV and TNT will all carry games live – and all will be available on Sling TV.

Will that spur Millennial sign ups? It sure is likely.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn