Mexico’s social, mobile use booming; mobile video CAGR to top 80%

More than half (57%) of Mexico’s 20-30 year olds are smartphone users, according to a new report, and nearly all of them (96%) use social networks and instant messaging apps (95%).

The Competitive Intelligence Unit, a Mexico City-based researcher, said 20% of the group also reports using mobile broadband.

eMarketer, meanwhile, estimates the number of smartphone users born between 1981 and 2000 in Mexico was nearly 22 million in 2014,  about 62%.

Cisco, in its recent Visual Networking Index update, said about 50% of the mobile data traffic in Mexico currently is video, and forecast that the total would increase to almost three-quarters (72%) in 2019, a compound annual growth rate of 83%.

The report said that fixed data consumption would decline to 19% from its current 40% over the same period, a nod to the increasing traction mobile is gaining among more than just Millennials.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn