Revenues for the Mexican pay-TV industry were up nearly 23% year-over-year in Q3, increasing to $953 million. Much of that growth is attributable to continued subscriber growth in the country as operators bundle services to decrease churn and increase customer loyalty.
But pay-TV operators are also rolling out inexpensive content packages and, perhaps more importantly, making it easy to access video-on-demand services and OTT.
According a report from The Competitive Intelligence Unit, Mexico at the end of Q2 had some 19.5 million pay-TV subscribers, more than Brazil, which had 18.9 million subscribers, according to its telecom regulator, Anatel. CIU also said pay-TV penetration rates of all households were nearing 60% in the quarter.