In Austin, AT&T has discovered (Internet) speed kills – and that’s a good thing

When Google last year announced it was planning on deploying super-fast Google Fiber in Austin, Texas, incumbent AT&T launched a quick-hitting counterattack with its own 1 Gigabit deployment.

It was a good move.

The service has seen such a positive response, AT&T says, that it’s planning to offer the “GigaPower” tier to twice as many customers as it originally planned.

The local response, said Dahna Hull, vice president and general manager, Austin, AT&T Services, has been “incredible.”

“Austinites consume data at rates 15 percent to 20 percent higher than the average U-verse user, and the overwhelming adoption of our new U-verse High Speed Internet 300 broadband service confirms that this community also values time and speed,” Hull said.

AT&T has adopted Google Fiber’s Kansas City strategy, asking residents and businesses in neighborhoods to commit to the service before its built out, helping AT&T target areas that likely will have dense enrollment, helping to cut its installation costs in the process.

AT&T is in the process of deploying a symmetrical 300 Mbps service in the area and says it will upgrade customers who sign up now to the 1 Gig service at no additional charge.

The telco is charging $70 for the Internet services and is waiving equipment, installation and activation fees. Customers who select U-verse TV (AT&T’s IPTV offering) get three-years of free HBO and HBO Go, and HD service for $120 per month.  

Google Fiber says it will offer a 1 Gbps service later this year in Austin.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn