Ah, IBC. Roughly 60,000 attendees and hundreds of booths filled with eye-popping technology. Dozens of panels, on everything hardware, software and, yes, even vaporware. Welcome to Amsterdam and IBC 2019.
Streaming was centerstage at IBC, and while it’s been there for for several years, there was a different vibe in Amsterdam throughout the show. Attendees were more impatient and ready to move – to purchase – the technology they needed to go direct to consumers. Broadcasters are ramping up OTT deployments as consumer sentiment turns directly toward non-conventional television.
Content, just as it was at the NAB Show in Las Vegas this year, also was part of nearly every discussion, as it should be. Increasingly, broadcasters and content owner are finally realizing the truth that it’s the consumer that’s leading this evolution of media and entertainment.
And, they’re trying multiple monetization strategies. Some, like Brit Box are committed to straight subscriptions, while others, like Denmark’s TV2 have adopted broad hybrid models. But, everyone was talking about experimenting with new combination to maximize ROI.
Making sure consumers get what they want is going to be the formula for success. And success is spelled S-T-R-E-A-M-I-N-G.
Let’s take a video tour of IBC
Check out this video for what I saw as some of the top trends this year.