Hulu keeps foot on the gas, acquires rights to 6 WB TV series, including ‘Blindspot,’ ‘Lucifer’

SVOD service Hulu has signed a wide-ranging content deal with Time Warner subsidiary Warner Bros. Domestic Television Distribution, giving it exclusive streaming rights to a pair of new shows, NBC’s Blindspot and Fox’s Lucifer.

Episodes will premiere on Hulu following their network airings.

The deal, Hulu’s first solo with Warner Bros. Television, also covers future seasons of the two new shops, along with the full-series run of Rizzoli & Isles, a long-time favorite on TNT. Past shows begin streaming in April and Hulu has the rights to future seasons.

Hulu said full runs of a trio of older shows, Smallville, The O.C. and Southland are coming to the SVOD service in April.

The new agreement further expands the Hulu and Warner Bros. relationship. This year, Hulu premiered event series 11.22.63 produced by Bad Robot Productions in association with Warner Bros. Television. Library films JFK and Thirteen Days will also be added to Hulu’s library of programming later this year through the new licensing agreement.

Hulu has been working hard to add a broader range of content to its service as it vies with Netflix and Amazon Prime, both of which have more subscribers. In addition to this deal, the service – which is owned by Disney, Comcast and Fox Broadcasting — also has acquired rights to series like Empire and The Last Man on Earth.

It also has been evolving its service by launching a programmatic ad solution for marketers late last year to support its hybrid ad-supported/SVOD offering. Hulu’s premium video inventory across all platforms including desktop, mobile and connected TV’s is open to advertisers.

Hulu is partnering with the Oracle Data Management Platform (DMP), part of the Oracle Marketing Cloud, and a private marketplace, powered by LiveRail, to deliver targeted ads.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn