Hopster gets new funding, grows U-rated kids library

Hopster, a U.K.-based company that offers ad-free TV and learning platforms to preschoolers, today announced it now has one of the largest U-rated libraries of preschool shows in the U.K.

The company says it now offers parents and preschoolers over 700 fully U-rated episodes of kids TV – more episodes than Netflix.

The company, which launched in March on Apple’s iPad, also announced new funding from several UK investors and a plan to rollout an iPhone and iPod touch version of its platform this month.

Since launching five months ago, Hopster has consistently ranked among the Top 20 apps for kids aged five and under.

“Hopster’s success is evidence that the trends which inspired us to launch Hopster in the first place are really accelerating,” said founder Nick Walters. “Kids are more at home than ever on all devices – from tablet to TV – and parents are more and more comfortable with their kids’ digital lives. Seven out of ten parents agree that touch screens can help their kids develop new skills. We’re seeing real demand for trusted, high-quality services like Hopster and that’s only going to increase.”

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn