Add HBO GO to the growing list of content owners looking to expand its opportunities to go over the top to consumers via mobile devices. The premium cable channel has announced it’s now available on Google’s TV dongle, Chromecast.
The announcement, on the Google Chrome Blog, said HBO Go had added Chromecast support to their Android, iOS and web app and said the mobile and web apps will be rolling out over the next few days. It’s the first cable channel to join the Chromecast lineup.
HBO, meanwhile, called Chromecast “one of the newest, more exciting devices in the marketplace today.”
“From the beginning, our goal has been to bring HBO GO to the devices where viewers want to watch it and Chromecast definitely falls into that category,” said Otto Berkes, Chief Technology Officer, HBO.
Video being delivered on mobile devices represents a growing portion of online video consumption. Ooyala’s Q2 2013 Video Index showed that video consumption on mobile phones and tablets increased 28% and 18% respectively during the second quarter, with mobile and tablet devices accounting for 13% of all online viewing as of June 30, 2013, compared to just 8% at the end of Q4, 2012.
That trend isn’t just in the U.S. The penetration of mobile phones and tablets as it relates to video consumption increased 10 fold over the past three years on a global basis.
In fact, we found – in the Video Index – that nearly half of all video plays occurred on mobile phones and tablets.
Being able to effortlessly “cast” video from mobile devices to larger home screens is just another step in the evolution of the delivery ecosystem.
Meanwhile, check out this spot from HBO announcing the move to Chromecast.