Fox launches standalone SVOD service on Dish in Mexico

The over-the-top gold rush in Latin America – specifically Mexico – continues this week as Fox Networks Group is making its Fox+ SVOD platform available as a standalone play on the Dish OTT service in Mexico.

The service features more than 500 movies monthly and 350 TV series and won’t require users to have a pay-TV service to access content.

Among the content included is live streaming fromFox1, FOX Family and FOX Cinema; some of the titles included in the platform are Ash vs. Evil Dead, Power, Black Sails, Tyrant or Flesh & Bone, as well as full seasons of Homeland and The Walking Dead

The service will be available to customers of any Internet service in Mexico and can be accessed from any connected device for a monthly fee starting at US$7.50 through Dish.

“In line with changes in content consumer habits, Fox opens up new ways to respond to these new trends, creating greater flexibility in its business model through the launch of this new platform,” said Federico Alaman, SVP and GM of Fox Networks Group in Mexico. “This step reflects a natural evolution, allowing us to offer consumers the best of our programming on par with how they live their daily lives.”

Mexico is just the first LatAm market in which the service is being launched, and Dish has been active in the OTT space, working with HBO to launch the HBO Go service in 2015 as a no-pay-TV-service-required platform.

“To include now Fox+ within the Dish OTT platform consolidates us within this trend in which users only need to have an internet connection to enjoy the best content in the world anywhere, anytime”, said Benjamin Ramirez , Dish Mexico Marketing Director. “Dish recognizes changes in the way that you enjoy television (and) increasingly there is a great demand for VOD content. Premium, exclusive content has great value and affinity with consumers; we seek to develop products that offer what no one else offers.”

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn