Facebook is continuing to push deeper into live streaming, with a new partnership between the social site and the Atlantic 10 Conference for the 2016 basketball season just announced.
The deal for 10-15 games makes the A-10 the first college basketball conference to offer a package of regular season men’s contests over Facebook Live.
Games can be watched on the A-10’s Facebook page or in Facebook’s news feed.
“Working with Facebook is an innovative opportunity to take advantage of new technology,” said A-10 Commissioner Bernadette V. McGlade. “This unique and creative partnership with Facebook allows us to expand our reach as a conference, further our presence globally and bring A-10 basketball to an even wider audience.”
The games will only include those where the conference owns the digital distribution rights (they’ll also be available through the A-10 Network website and mobile app).
Facebook isn’t the only basket the A-10 is placing its eggs in; this season the league will have more than 200 conference-controlled games distributed on linear television and/or their digital companion products.
The A-10 isn’t the first college conference to use social media live streaming. As the SportsTechie blog points out, the Pac-12 has a deal with Twitter to stream games this season and the Mountain West Conference, in partnership with Campus Insiders, is streaming football games this year.