Facebook Live, A-10 partner for live streaming of college basketball

Facebook is continuing to push deeper into live streaming, with a new partnership between the social site and the Atlantic 10 Conference for the 2016 basketball season just announced.

The deal for 10-15 games makes the A-10 the first college basketball conference to offer a package of regular season men’s contests over Facebook Live.

Games can be watched on the A-10’s Facebook page or in Facebook’s news feed.

“Working with Facebook is an innovative opportunity to take advantage of new technology,” said A-10 Commissioner Bernadette V. McGlade. “This unique and creative partnership with Facebook allows us to expand our reach as a conference, further our presence globally and bring A-10 basketball to an even wider audience.”

The games will only include those where the conference owns the digital distribution rights (they’ll also be available through the A-10 Network website and mobile app).

Facebook isn’t the only basket the A-10 is placing its eggs in; this season the league will have more than 200 conference-controlled games distributed on linear television and/or their digital companion products.

A-10 schools include Davidson, Dayton, Duquesne, Fordham, George Mason, George Washington, La Salle, Massachusetts, Rhode Island, Richmond, St. Bonaventure, Saint Joseph’s, Saint Louis and VCU.

The A-10 isn’t the first college conference to use social media live streaming. As the SportsTechie blog points out, the Pac-12 has a deal with Twitter to stream games this season and the Mountain West Conference, in partnership with Campus Insiders, is streaming football games this year.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn