ESPN Digital saw its hold as the top US digital sports property tighten in July, reaching nearly 86.8 million unique users during the month, a 25% increase from a year ago. The sports broadcaster had 63% more uniques than No. 2 CBS Sports (53.4 million) during the month.
It also was the eighth-straight record-setting month in terms of reach for the digital sports property, which is owned by Disney. In June, it drew more than 91 million unique viewers, 56% more than CBS Sports.
ESPN Digital ranked as No. 1 across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (up 63% year-over-year) all females (+22% Y/Y), and men 13-24 (+48% Y/Y).
The ESPN app ranked No. 1 among sports apps in the US, attracting 19.0 million unique visitors – double that of the next closest competitor and up 26% from a year ago. Its 1.5 billion minutes of viewing was a 44% increase over a year ago.
ESPN Digital was No. 1 in total minutes consumed with 4.2 billion, which was 1.5 billion more than No. 2 Yahoo! NBC Sports (2.7 billion).
Top US digital sports property – again
In June, ESPN Digital’s 91 million uniques was 21% more than it had a year earlier, and 32.8 million more than CBS Sports had during the month.
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It also ranked as the No. 1 U.S. digital sports property across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+50% Y/Y), all females (+24%), and men 13-24 (+58%).
The ESPN app was the top sports app in the U.S., attracting 20.5 million unique visitors – its second-largest audience ever – and 1.8 billion minutes, up +26% and +48%, respectively.
The bottom line
Sports remains a perfect match for the streaming video industry, especially for mobile consumers.
As next-gen 5G wireless service deployments accelerate over the next few years – and with them increases in bandwidth and speed and decreases in latency – live sports becomes one of the true killer apps for mobile video.