Enterprise video soars in July and August as pandemic changes become the norm

Enterprise video

Enterprise video views, which nearly doubled in Q2 over the previous year, are up even more in the first two months of Q3. Preliminary data from Brightcove’s Q3 2020 Video Index shows that views of enterprise video were up more than 242% in July and August.

The Covid-19 pandemic has forced a change in how business communicates, as, more than six months since the pandemic first cause businesses to transition employees to a remote work environment, we remain, largely, out of the office.

The first full quarter of the pandemic (April-June) found that global use of enterprise video saw views increase 93% Y/Y, according to Brightcove’s Q2 2020 Video Index.

The amount of time spent watching video increased even more in July and August, up 288%, compared to an increase of 123% in Q2.

Enterprise video views highest on smartphones

Smartphones have been at the core of enterprise video growth, seeing a 779% increase in video views and a 1,596% increase in time watched. They also have taken share from other devices.

In Q2, smartphones shares of views and time watched was 44% and 32% respectively. During the July and August that share increased to 56% and 43% respectively.

Most of that gain likely is due to an increase in the amount of time individuals spent away from their homes, as more Americans attempted to resume a more normal routine, spending some time each week in the office as well as more time simply outside the home.

Computers, meanwhile, saw share of views decline to 36% in July and August, down from 48% in Q2 and more than 63% in Q2 and Q3 2019. Computers also saw share of time watched decline to 47% at the beginning of the quarter from 85% a year ago and 81% in Q2 2019.

Still computers saw an increase of 78% in video views and 113% in time watched.

Tablet views, meanwhile, were up 201% in the first two months of Q3 and time watched on the device jumped 681%, second only to smartphones.

Survey finds bigger Enterprises wants quality video

Meanwhile, a new survey found that more than two-thirds of companies plan to continue holding meetings either 100% over video or to give participants the option to join by video.

The survey, from Unified Communications monitoring and analytics provider Vyopta, also found that many enterprises are still having problems with video quality. More than one quarter of respondents from companies with more than 10,000 employees described their video quality as “OK” or “bad.” Nearly three times as many said they’d experienced issues with voice communications.

This survey results found more than three-quarters (77%) of respondents said improving video quality of service going forward is important or extremely important.

The bottom line

There little doubt that the pandemic is going to continue to change our business practices and that companies have learned that business can go on (almost) as usual despite the Covid-19 challenges.

Nearly 60% of enterprises responding to the Vyopta survey said they “plan to change their office space requirements,” with close to half saying they would reduce office space and 10% saying they would add space to accommodate social distancing.

Pandemic adjustments that likely will remain in place include reduced corporate travel and cutting back on non-productive commutes to the office.

The key is high-quality, scalable video communications.

Stay tuned and stay well.

Jim O’Neill is Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn