Dutch broadcasters look to plug leaking revenues, partner on new SVOD service

The SVOD market in the Netherlands just got a little more crowded as a trio of Dutch broadcasters announced plans to launch another Netflix challenger, subscription VOD service NLziet.

NPO, RTL and SBS are in the midst of a soft launch for the service, with invited customers trialing a beta version of NLziet.

The ad-free SVOD service will launch in earnest in July with some 2,768 TV series and programs – a total of more than 29,190 episodes.

NLziet said the online service will allow users access to past-season TV titles up to a year old and sometimes wil lover sneak peaks of shows a week in advance.

NLziet initially will be available on computers and tablets, and later this year will be available on smartphones and connected TVs.

The service will cost €7.95, about $10.76; users get the first month free.

The initiative is playing the local content card in a big way, pointing out that “in NLziet you have access to, documentary, drama, reality, news, talk shows and entertainment of the great Dutch channels.” Live programming won’t be available through NLziet, although episodes will be available shortly after being broadcast.

Although NLziet will be offered through a single website, it will actually be streamed across three disparate platforms due to content rights issues, Telecompaper reported.

Netflix launched in the Netherlands last September, and has quickly gained traction among users. It charges users €7.99 a month. It also includes a selection of titles from the Netherlands in addition to top Hollywood movies, TV shows, docus, indie films, stand-up comedy, a range of kids’ titles.

In January, Ximon, which launched td three years ago and was the first SVOD service in the Netherlands, closed its doors after burning through it cash and being unable to find new investors.

While Ximon execs at the time didn’t point fingers at Netflix, they acknowledged a “growth spurt at the end of 2013” of VOD services in the region.

In addition to Netflix, the market also has access to Videoland, which is backed in part by broadcaster RTL, Film1 and KPN. A number of pay-TV providers offer VOD services in the Netherlands.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn