Danish mobile operator promises 300 Mbps speeds with new 4G+ network

Danish mobile users are about to get a significant bump in network speed, with TDC A/S saying it’ll roll out a 4G+ service that will give users mobile broadband speeds of up to 300 Mbps, more than double their current top throughput speed.

The company said it is using carrier aggregation technology – which

collects data streams from two frequency bands, effectively doubling the speed of a traditional 4G network. It expects traffic to experience better flow and less queuing as the network expands.

TDC says the speed bump is only part of its story, which it says really is a focus on user experience.

“4G + is not only a competitive factor when talking speed,” said EVP of Operations Peter Schleidt, but also is about having “enough capacity to handle customers’ increasing data usage,” which 4G+ allows.

Although TDC says its network will be capable of delivering 300 Mbps speeds, only a few mobile phones currently support the new technology.

TDC said it already is making plans to upgrade its 4G+ network to three frequencies, which means triple the data rate, something the operator says has been tested. It’ll make that upgrade when more phones can support the higher speeds.

“We are already looking at new opportunities to improve its mobile network further,” Schleidt said.

4G + is already enabled on nearly 500 cell tower masts across the country, including Copenhagen, Aarhus, Odense, Aalborg and major cities such as Holstebro, Viborg, Esbjerg, Næstved and Slagelse. 

Demand for increased mobile speeds and bandwidths are being driven by a relentless move toward mobile viewing of Cloud TV and SVOD video. A recent Nordic Video Index reported that a growing number of households are using VOD services like Netflix and Viaplay to supplement linear TV services.

Mobile ad spending, meanwhile, more than doubled between 2013 and 2014, with advertisers expected to increase their spend further in 2015 to $390.4 million from $269.2 million in 2014, according to eMarketer. About 31% of digital ad spend this year.

Mobile is expected to reach 70% of all digital ad spending by 2018.

Nearly 90% of Denmark’s population – about 4.9 million consumers – will use mobile devices in 2015.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn