Dalet, Amino acquisitions position them to grow digital media market share

digital media market

Think the M&A season is over just because the temperature is rising? Think again. As the digital media market continues to grow, more companies are looking for ways to scale more quickly. Today’s deals – Dalet acquiring Ooyala’s Flex Media Platform business and Amino acquiring 24i – are part of that trend.

IPTV pioneer Amino Communications acquired TV app specialist 24i, and French content supply chain stalwart Dalet signed an agreement to buy Ooyala’s Flex Media Platform business.

Both deals expand the acquiring company’s customer base. They also will help provide more robust solutions across a broader swath of the marketplace.

Dalet expands customer base immediately

The Dalet deal values the Flex Media Platform business near $4.91 million. Dalet is offering a package of cash and stock as payment. Dalet also is on the hook for $500,000 in 2020 “subject to the commercial performance” of several Ooyala contracts.

Included in the sale are the Flex Media Platform’s intellectual property rights portfolio, associated trademarks and all Flex contracts. Also included are most Ooyala employees across sales, marketing, software development, professional services, and customer support.

Dalet said the deal “widens the markets it can address in terms of verticals and their respective tiers of complexity.” Flex, which came out of Ooyala’s acquisition of Nativ Holdings in 2015, is known for its supply chain automation capabilities. Included in its customer base are brands like Audi, Fox Sports Australia, HBO Asia, Media Prima and the National Rugby League.

Brightcove acquired Ooyala’s online video platform business in April.

Amino’s ‘strategic’ buy

Amino, meanwhile, is paying $27.1 million for 24i, a UI/UX start-up based in the Netherlands. Amino said the acquisition is a strategic one, a move that it hopes puts it in a market-leadership position. No doubt it helps position the company in the digital media market.

“24i’s leadership in UI/UX and TV/Online video Apps complement our product line-up,” said Amino CEO Donald McGarva. “24i also shares our vision of where the industry is headed, and the agility and culture of innovation required to get it there profitably.”

24i customers include NPO, iflix, KPN, PureFlix and Sinclair Broadcasting Services. Amino provides infrastructure solutions, including set-top boxes, gateways and middleware technology to operators around the world.

Stay tuned.

Jim O’Neill is Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn