Chromecast tops 10M sales as streaming media player market soars

Google’s Chromecast dongle, which debuted just 18 months ago, sold more than 10 million units worldwide in 2014, according to a published report.

The Korean Times reported that Google Korea this week revealed the sales figures, and said that the $35 dongle now supports some 350 apps and services.

Google has said more than 6,000 developers are working on 10,000 cast-enabled apps across Android, iOS and Chrome devices.

In Google’s recent earnings call, meanwhile, the company said Chromecast was used to cast more than one billion streams in 2014, with per-user usage increasing up to 60%. Researcher NPD Group, meanwhile, said Chromecast was the fastest-selling streaming device in 2014.

Apple, meanwhile, recently said it has sold some 25 million of its $99 Apple TV streaming media devices since the device launched, Roku, which sells a variety of streaming media players including a dongle, in September said it had sold more than 10 million of its devices since they debuted in 2008. One of the newest entries to the fray, Amazon, reportedly has seen strong sales of its Fire TV player and Fire TV Stick. Walmart also recently entered the market with its $25 Vudu Spark, a dongle that only plays content available through streaming service Vudu.

NPD in a January report said it expects streaming media player penetration in U.S. households, which currently stands near 16%, to increase to 25% in 2015, 33% in 2016, and to top 40% in 2017.

It points out that although Apple and Roku have been the foundation of the market, new entries from Amazon and Google – and the availability of more premium content – have had a “significant impact.”

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn