Netflix is still the top SVOD service in Australia with more than 5.3 million viewers. But Stan and YouTube Premium each now top a million subscribers, as more than half of all adult consumers – and half of all pay-TV households (HH) – now are subscribing to at least one paid streaming service.
It’s a question that everyone in the industry has been asking and we’re about to see just how price sensitive Netflix viewers are – a question that will also go a long way toward answering the broader segment question for SVOD providers.
A record 495 scripted shows were available to audiences in the U.S. in 2018, up from 487 in 2017. It’s the first time there were more scripted series appeared on streaming outlets than on broadcast networks or basic cable.
Amazon’s bid for 22 RSNs makes sense because sports are going to be a major catalyst for live streaming in general, and streaming is a much-needed tonic for sports leagues that have seen a decline in ratings and ad revenues. Read More