For the first time in a decade, the number of TV sets in the US connected to a pay-TV providers’ service has fallen under 50%. A new study from Leichtman Research Group said just 47% Read More
APAC’s Pay-TV market has Millennial flu; symptoms include falling pay-TV usage and penetration, a rise in streaming adoption and in mobile video consumption
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Make it two years running where traditional pay-TV providers have topped 3 million in video subscriber losses, with 3.515 million customers cutting the cord in 2018, 13% more than the 3.111 million it lost in 2017. Read More
The “Golden Age of Television” is far more attractive to older viewers than the most valuable demographic, 18- 35-year-old Millennials and members of the following Gen Edge. Read More
More research that shows the continuing adoption of SVOD services in the United States: 69% of all U.S. households now are subscribing to at least one over-the-top video service, up from just 52% in 2015. And, the survey counts just Netflix, Amazon Prime or Hulu, just more than 1% of the roughly 220 SVOD services available to U.S. consumers. Read More
While European pay-TV operators haven’t seen the same cord cutting trend as in North America, over-the-top video – both subscription based (SVOD) and advertising based (AVOD) – continues to gain traction on the continent. A Read More
Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the next Read More
Could second quarter pay-TV subscriber losses in the United States top 1 million, the highest figure ever? In a word, yes. The second quarter routinely is a weak one for operators and in the current Read More
Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels when Read More
Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and their following generation, Gen Read More
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