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HomeOnline Video Advertising

Online Video Advertising

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Broadcasters

Fox joins YouTube in offering 6-sec. ad format; will other nets follow?

June 22, 2017 Jim O’Neill

Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well. “This Read More

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Online Video Advertising

Can interactive advertising make a difference for AVOD services?

July 28, 2016 Jim O’Neill

Most media companies earn money from over-the-top video in one of two ways: through subscriptions or through ads. SVOD dollars are on the rise as services continue to sign up new users, and some analysts Read More

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Online Video Advertising

eMarketer: US programmatic TV ad spend CAGR near 143% through 2018

June 29, 2016 Jim O’Neill

U.S. programmatic TV ad spending is forecast to grow more than 14X between 2015 and 2018, reaching $4.43 billion compared to $310 million in 2015. The forecast, from eMarketer, shows programmatic ad spend increasing from Read More

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Mobile

Mobile, wearables to lead global ad spend forecast at $285B by 2020

June 20, 2016 Jim O’Neill

Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016. Much of the growth will be in mobile Read More

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Online Video Advertising

Ad spend move to Internet and mobile accelerates, but ad-blocking casts a shadow

June 10, 2016 Jim O’Neill

U.S. Internet ad revenues topped $15.9 billion in Q1 2016, a record, and more than a 20% increase over last year’s Q1 record-setting $13.2 billion. The increase is the sharpest Q1 spike in ad spending Read More

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Mobile

Paid media ad spend climbing 5% in 2016; mobile catches TV in 2020

March 25, 2016 Jim O’Neill

Despite campaign spending during this election year and brand spending during Rio’s Summer Olympic Games, U.S. spending on paid media is expected to climb just 5%, with most of the gain coming through digital channels. Read More

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EMEA

Programmatic leading digital ad surge in Europe as online video ad revenue jumps 1600%

March 21, 2016 Jim O’Neill

Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic Read More

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Broadcaster

Double-digit growth expected to put digital ad spend ahead of TV for the first time in 2017

March 9, 2016 Jim O’Neill

TV’s reign as the top destination for brand’s ad dollars is set to end in 2017, a new report says, as digital spending continues to soar. And, according to eMarketer’s latest as spending forecast, the Read More

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APAC

In Indonesia, the tax man cometh – soon – for Internet firms

February 29, 2016 Jim O’Neill

Indonesia says it will crack down on global Internet firms that do business in the country but aren’t paying , saying it will block services that don’t have “permanent establishment” status there. The country wants Read More

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Broadcaster

Digital, video ad growth leads industry in 2015 with high hopes for Q1 2016

January 25, 2016 Jim O’Neill

Spending on broadcast advertising was down 3% for the year, despite a 13% surge in the fourth quarter, a new report says, that was driven by fantasy sports advertising and NFL football games. Digital advertising Read More

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About Us

Videomind is an award-winning news site – Editor&Publisher magazine named Videomind the “Best Business Blog <1M monthly visitors”, while media and marketing publication Digiday cited it as “Best Branded Content Site.” Videomind covers the evolution of the media industry, focusing on pay-TV operators, content, OTT, security, mobile delivery and the business functions that drive the industry.

Videomind is edited by Brightcove Principal Analyst Jim O’Neill, a journalist with more than 30 years of experience, including more than 10 years in the online video space as a writer, editor and analyst.

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