Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well. “This Read More
Most media companies earn money from over-the-top video in one of two ways: through subscriptions or through ads. SVOD dollars are on the rise as services continue to sign up new users, and some analysts Read More
U.S. programmatic TV ad spending is forecast to grow more than 14X between 2015 and 2018, reaching $4.43 billion compared to $310 million in 2015. The forecast, from eMarketer, shows programmatic ad spend increasing from Read More
Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016. Much of the growth will be in mobile Read More
U.S. Internet ad revenues topped $15.9 billion in Q1 2016, a record, and more than a 20% increase over last year’s Q1 record-setting $13.2 billion. The increase is the sharpest Q1 spike in ad spending Read More
Despite campaign spending during this election year and brand spending during Rio’s Summer Olympic Games, U.S. spending on paid media is expected to climb just 5%, with most of the gain coming through digital channels. Read More
Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic Read More
TV’s reign as the top destination for brand’s ad dollars is set to end in 2017, a new report says, as digital spending continues to soar. And, according to eMarketer’s latest as spending forecast, the Read More
Indonesia says it will crack down on global Internet firms that do business in the country but aren’t paying , saying it will block services that don’t have “permanent establishment” status there. The country wants Read More
Spending on broadcast advertising was down 3% for the year, despite a 13% surge in the fourth quarter, a new report says, that was driven by fantasy sports advertising and NFL football games. Digital advertising Read More
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