You may know him from C-Suite with Jeffrey Hayzlett on Bloomberg TV, but get ready to see a lot more of the former Eastman Kodak CMO as he launches a new over-the-top, on-demand video play, Read More
Willing to watch a couple of ads while you’re binge viewing in exchange for a lower price tag on your pay-TV subscription? A new study today from Annalect says you are not alone. Binge viewing Read More
It’s been more than three years since Jeff Bewkes, Time Warner’s CEO, said of Netflix’s threat to his company: “It’s a little bit like, is the Albanian army going to take over the world? I Read More
From the “There can never be too much news department” this note: Newsmax TV says it’s landed a DirecTV distribution deal, a big step in its plan to reach 40% of all pay-TV homes in Read More
Wanna catch a movie? AOL is making it a tad bit easier after signing a deal with Miramax to bring chunks of the studio’s 700-title catalog online – for free – by the end of Read More
Spanish telco Telefónica is launching a mobile advertising exchange, using the technology of bankrupt ad exchange MobClix, Telefónica today announced. Telefónica is partnering with Blackstone to create a new programmatic ad company, Axonix, which will be the Read More
Online video continues to see major gains among American viewers with the number of videos viewed growing to 49.2 billion in February, a 49% jump from 2013, and a 75% increase over the same period Read More
A tight market and high demand for premium online video is driving up the cost of in-stream video advertising, a new report says. New York-based SQAD, which tracks TV, radio and digital costs in the Read More
The increasing availability of inexpensive smartphones, coupled with the growing popularity of online video in Thailand is helping to convince brands to shift ad dollars from television to online opportunities. “Video is the next frontier Read More
A new report from eMarketer says mobile ad spending in the United Kingdom will pass that of spending on newspaper ads for the first time in 2014; the change will be driven by mobile growth Read More
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