Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the next Read More
Streaming video is becoming more and more mainstream, with users in virtually every demographic cutting back on traditional TV viewing and replacing it with SVOD, AVOD and TVOD content. And, again across all demographics, users Read More
South Korean service provider KT has rolled out a new mobile shopping service that allows subscribers to search for and buy products that are related to content they are watching on its IPTV service, Olleh Read More
Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of Read More
Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy — that measures marketing effectiveness and Read More
There’s not a lot of love lost between media research firm Nielsen and TV and advertising executives who bemoan the rating company’s sampling approach to measuring the viewership of homes. For years those execs have Read More
YouTube has made it into the mainstream… at least in Germany where television research working group AGF says it will begin including data from YouTube in its figures. AGF said it will be able to Read More
Consumption of mobile video – especially among Millennials and Gen Edge users who often see the screen as their first and sometimes only choice — has doubled over the past year and grown more than Read More
Four months after reports said Nielsen would begin measuring viewership of Netflix and Amazon prime content, the TV ratings service this week said it will start offering its metrics by the middle of the year. Read More
The number of senior ad buyers open to using programmatic for buying traditional TV ads is expected to exceed 67% as brands look to leverage audience data and targeting , according to a recent study. Read More
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