Despite the phenomenal growth of online video, and specifically its adoption by the highly coveted Millennial demographic, online video ads remain a markedly small piece of the overall advertising pie. Google today took a step Read More
New research suggests the global online video platform market will grow at a CAGR of 13% to 2018 as the demand for online video and for analytics that help measure the consumption and engagement of Read More
Video ad platform Extreme Reach has completed its acquisition of video ad intelligence company BrandAds, which provides a third-party video analytics solution to brand marketers. Extreme Reach said the acquisition will provide digital video insights Read More
Facebook increased its video content views more than 550% in March, compared to a year ago, and also nearly tripled the amount of time viewers spent watching videos on its site, a new report says. Read More
The launch of Amazon’s FireTV this week created a lot of buzz about the future of Amazon’s Prime Instant Video, the online video space, big data and online advertising. Ooyala co-founder and EVP and Chief Read More
It wasn’t very long ago that “mobile video” meant carrying your portable TV out to the porch and plugging in an extension cord. There just wasn’t anything else. Today, for an increasing share of consumers, Read More
With big data expected to generate more than $16 billion in revenue this year alone, it should come as no surprise that some of the largest players in the industry are starting to pour additional Read More
Marketers expect to increase their spend on multiscreen advertising to nearly 50% of their budgets in the next three years from just 20% today, according to a poll conducted by the Association of National Advertisers. Read More
A new white paper that examines the evolving relationship between shoppers and online video content, and looks closely at how an “omnichannel” strategy can leverage an array of media to achieve marketing goals. For the first Read More
Comcast Ventures was the lead investor in a $4.5 million round of funding for Enigma, which specializes in search and discovery for public data. Other participants in the funding round, announced today, included American Express Read More
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