This is the final installment in a series looking at the industry trends that came out of IBC. Part 1 looked at how over-the-top services have been embraced by virtually all players in the industry Read More
Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a Read More
Programmatic advertising based on data that helps drive personalization is destined to be increasingly adopted as content owners look for ways to better monetize their assets. Speaking at an IBC session in Amsterdam, Susanna Dinnage, Read More
Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to Read More
Hulu today said it has close to 12 million subscribers in the U.S. – still a long way behind Netflix’s 47.7 million domestic subscribers and Amazon Prime Instant Video’s estimated 21.6 million users – but Read More
Rovi has finally executed on its long-rumored acquisition of TiVo, with the set-top box company that had a major hand in changing how consumers watch TV being purchased – along with a treasure trove of Read More
ComScore is delivering the results of its first round of development of cross-platform ratings to clients for private preview. The release follows the merger of comScore and Rentrak , and are based on fully integrated Read More
Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy — that measures marketing effectiveness and Read More
Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut Read More
The recipe for a successful – or at least a popular – over-the-top (OTT) or subscription video on-demand (SVOD) is a relatively simple one: Know your audience. Know what content they want to watch. Make Read More
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