Brazil’s pay-TV subscriber numbers tumbled in 2015

Woeful times for Brazilian pay-TV operators as the political and economy turmoil – and expanding over-the-top options — continue to push subscribers away to the tune of a 460,130 customer decline in 2015.

Dataxis reports that operators tallied 19.12 million subscribers at the close of 2015, compared to 19.57 a year earlier.

Satellite services accounted for 58.4% of total pay-TV households (HH), but Dataxis reports the the sector has been slipping of late.

The biggest operator in the country remains cableco Net (America Movil), which has a market share of some 37.5%, followed by satellite services Sky (AT&T) at 28.5%, Claro TV (America Movil) at 14.3%, Oi at 6.2%, GVT (Telefonica) at 5.2% and Vivo (Telefonica) at 4.1%.

With Claro and Net combined, America Movil has 51.8% of the market.

Brazilian DTH operators are having a difficult time establishing prepay services, something they see as a potential churn-blocker, and that’s attributed to their slide in recent quarters.

AT&T’s Sky has said it plans to rework its prepaid product line in an effort to kickstart Q1 subscriber growth.

Latin America as a whole now has more than 69.84 million pay-TV HHs, a 4% improvement over 2014.

Mexico is the region’s second-largest pay-TV market with an estimated 17.99 million subscribers, followed by Argentina (8.47 million), Colombia (5.12 million) and Venezuela (4.83 million).

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn