Woeful times for Brazilian pay-TV operators as the political and economy turmoil – and expanding over-the-top options — continue to push subscribers away to the tune of a 460,130 customer decline in 2015.
Dataxis reports that operators tallied 19.12 million subscribers at the close of 2015, compared to 19.57 a year earlier.
Satellite services accounted for 58.4% of total pay-TV households (HH), but Dataxis reports the the sector has been slipping of late.
The biggest operator in the country remains cableco Net (America Movil), which has a market share of some 37.5%, followed by satellite services Sky (AT&T) at 28.5%, Claro TV (America Movil) at 14.3%, Oi at 6.2%, GVT (Telefonica) at 5.2% and Vivo (Telefonica) at 4.1%.
With Claro and Net combined, America Movil has 51.8% of the market.
Brazilian DTH operators are having a difficult time establishing prepay services, something they see as a potential churn-blocker, and that’s attributed to their slide in recent quarters.
AT&T’s Sky has said it plans to rework its prepaid product line in an effort to kickstart Q1 subscriber growth.
Latin America as a whole now has more than 69.84 million pay-TV HHs, a 4% improvement over 2014.
Mexico is the region’s second-largest pay-TV market with an estimated 17.99 million subscribers, followed by Argentina (8.47 million), Colombia (5.12 million) and Venezuela (4.83 million).