Australians increase amount of time-shifted video consumed

Australians continue to watch more television on more devices, according to a new report, which also said time-shifted viewing continues to gain traction.

The Australian Multi-screen Q3 2014 Report also found that – much like their U.S. counterparts — the penetration of connected and mobile devices continues to grow as Australians finds new ways to consume content.

In the quarter, Australians watched a little over three hours of broadcast television – including free-to-air and subscription television – each day on in-home TV sets, essentially unchanged over the past decade.

Nearly 92% of the 96 hours and 58 minutes of viewing each month (up 67 minutes a month from a year ago) was of live programming. Live programming was, essentially, flat, up just 9 minutes Y/Y.

But playback TV saw bigger gains of 58 minutes a month Y/Y. That reflects the continued growth of DVR and PVR devices, which now are in 55% of homes.

While Internet penetration remains at 80%, there are more connected devices moving to the forefront.

The number of homes with tablet devices has more than doubled since 2012 to 45%, that’s up 3% from a year ago; about 60% of the population has access to a tablet.

Smartphones ownership, too, has climbed. In 2012, just more than half of the population (56%) aged 16+ owned a smartphone. That number now exceeds three quarters, up 7% from a year ago; the report said about 91% of the population had access to a smartphone.

Time spent watching video on the Internet stands at nearly 11 hours a month, with viewing on computers recording nearly 7 hours and 30 minutes of watching. Viewers watched video on smartphones for 1 hour and 58 minutes and on tablets for 1 hour and 47 minutes.

Teens watched more than twice as much video on smartphones (8 hours and 48 minutes) than the next closest demo, 18-24 year olds and 25-34 year olds, who watched 4 hours and 9 minutes.

Teens also watched 2 hours and 26 minutes of video on tablets, in third place behind 18-24 year olds (3 hours and 30 minutes) and 25-34 year olds (2 hours and 56 minutes).

According to the report, 42% of tablet users aged 14-17 access network’s catch-up TV websites and apps, just slightly ahead of 18-24 year olds (41%) and 45-54 year olds (39%).

Some 21% of 14-17 year olds also access catch-up websites and apps on smartphones, compared to 20% of 24-35 year olds.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn