AT&T signs “best deal in the industry” for Viacom content

Looking to avoid the animus that often accompanies content deals in the pay-TV industry, AT&T has signed a new long-term distribution deal with Viacom, to continue providing Viacom’s media networks to both AT&T’s U-verse TV and DIRECTV’s national subscriber base.

AT&T wasted no time in declaring itself king of the pay-TV mountain, pointing out that it got “the best” multi-platform deal in the industry.

“In recognition of AT&T’s status as the largest pay-TV provider in the world, this agreement entitles AT&T’s satellite and IPTV platforms to the best deal in the industry for Viacom’s leading portfolio of television brands,” the company said.

While it’s a touch early to say what that means, exactly, it’s safe to say the deal likely gives AT&T even broader multi-platform distribution rights than it previously held. Perhaps broad enough to include in a mobile service deployment?

Perhaps.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn