AT&T set to trial live streaming of college football in connected Uber cars

Some Uber passengers will be able to watch live college football games during their rides as part of a four-city trial between the startup transportation company and AT&T.

During the limited trial, reports Reuters, AT&T will connect 10 Chevrolet Tahoes with its 4G LTE wireless network and, using AT&T’s U-verse app, will livestream games to tablets in the back of headrests, provide wireless headsets and phone chargers.

The trial will run in Detroit, Nashville, Houston and Atlanta for four Saturdays in October and November, AT&T spokesman Brett Levecchio said.

During the trial, Uber riders can hail these connected cars by clicking on a custom tab in the ride-sharing app for no extra charge.

AT&T is pushing hard into the connected car market, having already signed deals with nine automakers, including Ford, Audi and General Motors to provide cars with Internet access.

Stay tuned.

Jim O’Neill is Editor of Videomind and Principal Analyst at Brightcove. You can follow him on Twitter @JimONeillMedia and on LinkedIn